Anne-Marie Deitering is too cool to post this link, because she says, “if Wired knows about it, everybody knows about it.” But I’m not too cool!
McDonald’s has developed an ARG to market…burgers at the Olympics? Unclear. But they’ve got gamers all over the world racing to find a lost ring and communicating with each other in multiple languages. Even though people know who’s behind it, they’re still interested in solving the puzzle.